Wednesday, May 25, 2011

TruLu Couture, or Flowers in my Hair and my Heart

Before meeting Jason I had zero interest in weddings. I never daydreamed about my future wedding or white dress. I couldn't picture myself getting married, so why bother? But even when weddings were the furthest thing from my mind, the one thing I always knew was that, if I ever got married, I'd forgo a veil and wear a flower in my hair.

Although I briefly flirted with a veil during our engagement due to a combination of religious traditions and the fact that some veils are stylistically compelling (darn you french netting), I found my heart pulled back to flowers again and again. But when it came time to pick a flower for my outfit, nothing seemed quite right. I'd turn away from a Etsy searches three hours later, dazed, bleary-eyed, and even more confused than when I'd started. So when my blogfriend Louise from the Thirty-Something Bride started her TruLu Couture bridal accessory business, I jumped at the chance to a) support a friend in her new business, b) work with a talented costume maker/seamstress/designer to make a  custom hairpiece and c) carry a little bit of this blog community with me on the wedding day.

I took a leap of faith. Louise's initial offerings weren't quite my style. But it turned out she'd made those pieces for a specific event, and they weren't a real reflection of her style or skill. Even better, it turns out her real style incorporates vintage and found materials, handmade creations, and inspiration from Louise's world travels. Oh, and each of her one-of-a-kind pieces is absolutely stunning. And her craftsmanship is perfection (which isn't surprising, since she's a perfectionist).  When I sent her pictures of my dress and stuttered out an inadequate description of what I wanted (gauzy white flower, modern, feathers, a pop of fuscha to match my shoes) she worked with me, back and forth, until every  single detail fit the vision she was aiming for, which was long after I thought she'd made something I loved. She ended up creating exactly what I'd wanted but hadn't been able to articulate or see myself: an elegant, modern flower with a sly-but-stylistically-fitting hint of rebellion.

And then, she created a perfect hairpiece for a special girlfriend who was a rock throughout my engagement, combining 1940's Czech flowers with lavender vintage 1940's silk French tulle, fuschia tulle and mauve ostrich feathers.

When I took these pieces out of their package, I cried. My hairflower was was exquisite, in the way that any bride would hope for. But it was so much more than that too. This blog ended up being a lot more than a place to examine and vent about my wedding. It changed my wedding. It changed me. And it felt vitally important to have it with me on the wedding day, at least symbolically. Louise's hairflower was that symbolic piece of this blog community. 

After years of high-level corporate success, Louise has shifted gears to fully throw herself and her talent into this new creative and entrepreneurial endeavor, and I couldn't be more excited for her. To kick off her new website, new products, and promotional campaign, TruLu Couture is hosting a giveaway (with bridal and non-bridal options) over at Inconceivable Life (formerly San Francisco Budget Wedding).  So what are you waiting for? Go peruse Louise's TruLu Couture lovelies, go check out the giveaway that Sarah is hosting at Inconceivable Life (gah - I want that headband), and throw your hat into the ring before the contest ends tomorrow night (Thursday). And if you don't happen to win this contest,  Louise is offering free shipping on all store items  (like the Eugenie fascinator, which I waaaaant) for the next two weeks, so long as you email her at trulucouture [at] gmail [dot] com.

This is not a sponsored post. I just like supporting women who are brave enough to follow their dreams and who are talented enough to make things I really like. 


  1. That sure is a beauty. And I know just what you mean about how you want to have the blog community with you on your wedding day. My brooch bouquet has some of the leftovers from Sarah's, and I love the idea that I will be carrying a symbol of all of you when I walk to the altar.

  2. Gorgeous! I love the use of color.

  3. It looks so pretty in your hair.

  4. You have no idea how much I (a long-time crochet-er) want that velvet headband. Someone is going to be very, very lucky.

    Please do enter the contest. I know it would mean a world to Louise, who has been such a great friend and has so, so much talent.

    (And, just to be clear, the contest is not sponsored, either. I wanted to offer up support to my brave entrepreneurial blog friends, too.)

  5. @Sarah - I would LOVE to enter and that headband is truly amazing. But that doesn't seem fair, since I already have a lovely of my own and I really want to spread the TruLu love.

  6. I have to say that that hairpiece with the flowers and tulle and ostrich feather is miiiiiiiiiiiiiiiiiiiiiiiiiiiiighty attractive.

    As is yours! It was perfect with the dress and everything else.

  7. Overcome with a silly (or maybe not) emotional response to the wonderfully kind words written here.

  8. AMAZING. it looks beautiful. i want the same thing...we're toying with the idea of buying anything that can be made by our friends in the community from them and i think that might be what we've settled on..but that's neither here nor there because Louise did an excellent job on YOUR looks beautiful...

  9. You, vintage style, and Louise rock. I may actually do
    A giveaway with her as well-there are such gorgeous pieces in the shop.

    Chic 'n Cheap Living

  10. Love your flower hairpiece! Adding a feather to it creates an elegant look. Gorgeous!


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